Module 2

Website Agency Lead Magnet

This module is designed for agencies that want to turn a simple lead form into an instant personalized website preview. It is not mainly used to fill an existing website. Its purpose is to impress leads and create a strong reason to book a call, reply, or continue the sales process.

Create a lead form

Create a form for a funnel, landing page, website, or advertising campaign. The form should ask for enough business information to generate a meaningful website design.

Create or update the contact

When the lead submits the form, a contact should be created or updated. The submitted business data must be available to the workflow.

Trigger the Templateflow workflow

The workflow sends the contact and business data to Templateflow. Templateflow uses this data to create one or two complete personalized website design previews.

Generate personalized website designs

Templateflow creates the layout, texts, images, color concept, sections, and a complete website preview. Each preview is stored as a unique URL in the contacts dataset .

Save the URLs and send them automatically

Create another workflow that is triggered as soon as a URL is saved in the URL 1 field. Send an email containing the URL to your contact. This means that your contact will receive an email with the link to the design 3–4 minutes after submitting the form.

Lead form fields

Recommended input fields for Module 2

The lead magnet works best when the form collects enough business context, but not so much that the lead abandons the form.

Recommended input fields

First name and email
Phone number, if follow-up by call or WhatsApp is planned
Business name or website name
Industry or niche
Three services or products
Short business description
Preferred colors and language
Optional logo upload or existing website URL

Email example

Subject: Your personalized website design is ready

Hi {{contact.first_name}},

your personalized website design preview is ready.

Design 1:
{{contact.templateflow_design_url_1}}

Design 2:
{{contact.templateflow_design_url_2}}

You can review the designs and reply to this email if you want us to customize one of them for your business.

Best practices

Build a strong Website Agency Lead Magnet

Keep the form short

Ask only for the information needed to create a meaningful first design. Long forms reduce conversion rates.

Use a clear promise

Use a direct offer such as “Get your new website design in 3 minutes” so the lead understands the value immediately.

Follow up fast

Send the design links immediately and add a call-to-action, for example booking a call or replying with design feedback.

Generate two designs

Two options increase perceived value and give the lead a reason to compare, choose, and respond.

Use status fields

Save a generation status such as pending, ready, or failed. This makes follow-up workflows easier and safer.

Use fallback messages

If generation takes longer or fails, send a helpful message instead of leaving the lead without a response.